There is no secret, but the development of websites now probably enter into the best period. Today, Web sites are developing at an enormous rate and it is not known in which direction the end it all goes.
Already today we can often be shocked by what is created from web pages, and what plans the parties have their creator.
With time, surely they will be more interactive with us.
Personally, I am waiting for web pages to become a true virtual reality, but do not know if we in it somehow no values were to disappear. Surely it would be a good experience, but this is probably today still a great challenge for people designing websites and therefore is not fully developed, probably because the cost of maintaining such a site would be enormous. This may be titled differently. You never know.